Laybuy
Rebrand
From its early days as a start-up, we helped Laybuy carve-out their own corner of the global BNPL (buy-now-pay-later) market, playing a pivotal role in building the brand and digital products from scratch. From listing on the ASX stock exchange in 2020, to expanding into the UK market and ultimately an acquisition by Klarna in 2024, we are honored to have partnered with the Laybuy team on their journey.
· Brand Identity
· Creative Direction
· Strategy
· Copywriting
· Digital Experience
· Signage
· Illustration
· Animation / Pixel Push
Brand / Laybuy
Client / Robyn Rohloff
Capitalising on the notion of lay-by (traditionally a pay over time, receive the item later model) Laybuy is a modern buy-now-pay-later provider featuring in the e-checkouts, front windows and sales counters of over 10,000 stores around the world. We helped the founding Kiwi family shape the brand into what it is today as they continue to grow globally.
