Drake Street
A nod to Superette’s founding Superette store address, 18 Drake St, quality confidence and craftsmanship summarize this masculine-centric range of designer staples. Simple, solid design elements define the label’s identity but also inform tangible garment elements like labels, buttons and embroidery. We had the pleasure of designing a foundation for the in-house team to tap into from season to season.
· Brand Identity
· Product
· Retail
· Production Manager / Diana Pigliapoco
· Imagery + Styling / Superette Team
Brand / Drake Street
Clients / James Rigden, Rickie Dee
