Pay it, easy.
As a brand new player in a brand new category (buy-now-pay-later), we looked at what made Laybuy unique – combined with the Kiwi-founded attitudes behind the business – to launch a fresh new positioning in 2018. Laybuy takes the stress out of having to pay the full purchase price upfront and by paying over time in smaller, interest free installments customers can simply take it easy when shopping, hence ‘Pay it, easy’ was born.
· Creative Direction
· Digital Experience
· Copywriting
· Advertising
Brand / Laybuy
Client / Robyn Rohloff
We crafted a category focused campaign using real items bought with Laybuy. Rather than opt for 3D renders*, we manually coloured and retouched the images which gave an authentic and vibrant set of assets to get the brand's new message out there. *MacBook pros were harmed in this process.
