A delicious way to connect the Kiwi audience with the American classic McClure’s Pickles via a nation-wide hunt for New Zealand’s favourite toastie. We helped Cook & Nelson bring this promotion to life, now in its 5th year running, with various collateral featured in 185 eateries and 140,000 toasties annually.
· Creative Direction
· Illustration / Moses
· Photography / Babiche Martens
Brand / McClure's Pickles via Cook & Nelson
Clients / Rebecca Caughey, Nick Brown, Joe McClure