A unique campaign to express the sentiment of Laybuy’s brand position; Love paying later. From the thrill of snagging the last item, receiving a back in-stock email or that ‘out for delivery’ notification – everyone loves to shop, and now with the ability to spread your purchase cost over 6 weeks, Laybuy lets you love paying too.
Working with the talented L.A-based illustrator Sebastian Curi, and Lobster Animation Studio we produced a vibrant brand campaign that captures the sentiment of what Laybuy let’s shoppers do — shop now, pay later.
· Creative Direction
· Digital Experience
· Illustration / Sebastian Curi
· Animation / Lobster Studio
(Teodor Hristov, Tanya Bozhinova, Javier Ibanez + Paulina Juarez)